project profile | USC Credit Union
USC Credit Union is one of the largest credit unions the Western US. Like other university credit unions, they struggle with membership retention due to graduating students. They wanted to strengthen their connection to the USC family and become a viable alternative to other well-branded financial institutions for life-long financial services.
We developed a distinct visual identity system that appropriately evoked the USC brand elements and designed an integrated brand communications campaign that included branch graphics, print and radio advertising. The campaign reinforced the benefits of credit unions and clarified USCCU key service categories, which rejuvenated USCCU staff and positioned the promise that they would provide the trusted service one could only expect from a family member.
